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Description
BOOK FOR ENTREPRENEURS
Are you looking to start a career in artistic crafts or develop your skills in this field? The book "Profession Artisan d'Art" is a complete, practical, and indispensable guide for developing your business.
Through its 12 chapters, learn the key tools for creating your business: defining your project, studying the market, defining your strategy, developing your marketing position (product, price, distribution) and communication channels, defining an economic model... Not forgetting daily management: organizing your time, responding to an order, recruiting, protecting your creations, training, finding inspiration...
Throughout the pages, illustrations, numerous testimonials from craftspeople, and valuable expert advice provide a better understanding of the situations.
The authors are two enthusiasts of artistic crafts. Aude Augais is co-founder of the Artisans d'Avenir network, which encourages and supports craftspeople at every stage of their activities. Philippe Hazet is committed to a more sustainable transformation of our production and consumption methods.
The authors are two enthusiasts of artistic crafts. Aude Augais is co-founder of the Artisans d'Avenir network, which encourages and supports craftspeople at every stage of their activities. Philippe Hazet is committed to a more sustainable transformation of our production and consumption methods.
Number of pages: 175
Book dimensions: 17 x 23 cm
Weight: 450 g
Cover: paperback
Authors: Aude Augrais and Philippe Hazet
Photos: Sviatlana Laza
Publisher: Eyrolles
Publication date: October 27, 2022
ISBN: 978-2-416-00488-9
TABLE OF CONTENTS:
Preface by Lison de Caunes
Foreword
Introduction
Defining your project
Chapter 1. Preparing yourself
Chapter 2. Studying the market
Chapter 3. For a strong brand: the value proposition
Defining your strategy
Chapter 4. Choosing a legal status and evolving it
Chapter 5. The 3 pillars of marketing strategy
Chapter 6. Communication
Chapter 7. The economic model and the roadmap
Chapter 8. Budget and financing
Being a craftsperson day-to-day
Chapter 9. Organizing yourself
Chapter 10. Selling
Chapter 11. Managing your business over time
Chapter 12. Protecting your brand and your creations
Getting informed and inspired
TABLE OF CONTENTS:
Preface by Lison de Caunes
Foreword
Introduction
Defining your project
Chapter 1. Preparing yourself
Chapter 2. Studying the market
Chapter 3. For a strong brand: the value proposition
Defining your strategy
Chapter 4. Choosing a legal status and evolving it
Chapter 5. The 3 pillars of marketing strategy
Chapter 6. Communication
Chapter 7. The economic model and the roadmap
Chapter 8. Budget and financing
Being a craftsperson day-to-day
Chapter 9. Organizing yourself
Chapter 10. Selling
Chapter 11. Managing your business over time
Chapter 12. Protecting your brand and your creations
Getting informed and inspired
DECO CUIR, the leather work specialist
Since 2009, we have been supporting individuals and professionals.
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1st French site for leather work
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Physical store in Campbon (44)
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Quality leather from tanneries / tannery or destocking of major leather goods brands
