Description
BOOK FOR ENTREPRENEUR
Do you want to get into arts and crafts or develop your skills in this area? The book " Profession Artisan d'Art " is a complete, practical and essential guide to develop your activity.
Through the 12 chapters, learn the key tools for creating your business: define your project, study the market, define your strategy, develop your marketing position (product, price, distribution) and communication channels, define an economic model ... Without forgetting day-to-day management: organizing your time, responding to an order, recruiting, protecting your creations, training, getting inspired...
Throughout the pages, the illustrations, the many testimonies of craftsmen and the precious advice of experts allow you to better understand the scenarios.
The authors are two passionate craftsmen. Aude Augais is co-founder of the Artisans d'Avenir network which encourages and supports craftsmen in all stages of their activities. Philippe Hazet is committed to a more sustainable transformation of our production and consumption methods.
The authors are two passionate craftsmen. Aude Augais is co-founder of the Artisans d'Avenir network which encourages and supports craftsmen in all stages of their activities. Philippe Hazet is committed to a more sustainable transformation of our production and consumption methods.
Number of pages: 175
Dimensions of the book: 17 x 23 cm
Weight: 450g
Cover: paperback
Authors: Aude Augrais and Philippe Hazet
Photos: Sviatlana Laza
Editions: Eyrolles
Publication: October 27, 2022
ISBN: 978-2-416-00488-9
SUMMARY :
Preface by Lison de Caunes
Foreword
Introduction
Define your project
Chapter 1. Getting ready
Chapter 2. Studying the market
Chapter 3. For a strong brand: the value proposition
Define your strategy
Chapter 4. Choosing a status and changing it
Chapter 5. The 3 pillars of marketing strategy
Chapter 6. Communication
Chapter 7. The business model and the roadmap
Chapter 8. Budget and financing
Be a craftsman on a daily basis
Chapter 9. Getting Organized
Chapter 10. Sell
Chapter 11. Managing Your Business Over Time
Chapter 12. Protecting your brand and your creations
Get informed and inspired
SUMMARY :
Preface by Lison de Caunes
Foreword
Introduction
Define your project
Chapter 1. Getting ready
Chapter 2. Studying the market
Chapter 3. For a strong brand: the value proposition
Define your strategy
Chapter 4. Choosing a status and changing it
Chapter 5. The 3 pillars of marketing strategy
Chapter 6. Communication
Chapter 7. The business model and the roadmap
Chapter 8. Budget and financing
Be a craftsman on a daily basis
Chapter 9. Getting Organized
Chapter 10. Sell
Chapter 11. Managing Your Business Over Time
Chapter 12. Protecting your brand and your creations
Get informed and inspired
DECO CUIR, the leather work specialist
Since 2009, we have been supporting individuals and professionals.
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1st French site for leather work
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Physical store in Campbon (44)
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Quality leather from tanneries / tannery or destocking of major leather goods brands
