Do you want to get into arts and crafts or develop your skills in this area? The book " Profession Artisan d'Art " is a complete, practical and essential guide to develop your activity.
Through the 12 chapters, learn the key tools for creating your business: define your project, study the market, define your strategy, develop your marketing position (product, price, distribution) and communication channels, define an economic model ... Without forgetting day-to-day management: organizing your time, responding to an order, recruiting, protecting your creations, training, getting inspired...
Throughout the pages, the illustrations, the many testimonies of craftsmen and the precious advice of experts allow you to better understand the scenarios.
The authors are two passionate craftsmen. Aude Augais is co-founder of the Artisans d'Avenir network which encourages and supports craftsmen in all stages of their activities. Philippe Hazet is committed to a more sustainable transformation of our production and consumption methods.
Number of pages: 175
Dimensions of the book: 17 x 23 cm
Weight: 450g
Cover: paperback
Authors: Aude Augrais and Philippe Hazet
Photos: Sviatlana Laza
Editions: Eyrolles
Publication: October 27, 2022
ISBN: 978-2-416-00488-9
SUMMARY : Preface by Lison de Caunes Foreword Introduction Define your project Chapter 1. Getting ready Chapter 2. Studying the market Chapter 3. For a strong brand: the value proposition Define your strategy Chapter 4. Choosing a status and changing it Chapter 5. The 3 pillars of marketing strategy Chapter 6. Communication Chapter 7. The business model and the roadmap Chapter 8. Budget and financing Be a craftsman on a daily basis Chapter 9. Getting Organized Chapter 10. Sell Chapter 11. Managing Your Business Over Time Chapter 12. Protecting your brand and your creations Get informed and inspired
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